Essential Group
Hotel Equities has a portfolio of essential service properties that reaches almost every corner of Canada, the U.S., the Caribbean, and Latin America, encompassing branded, soft-branded, and independent properties providing a range of services including select- and focused-service alongside extended stay. Our specialized team has the expertise and industry knowledge to streamline operations, maximize revenue, and improve efficiency across every area of operations, all while maintaining high standards of guest satisfaction.
Portfolio Performance
Our revenue efforts in the Essential Group prioritize efficiency and steady, predictable yield through strengthened market positioning and technology-led optimizations.
E-commerce, offer structure, and booking paths are weighed against conversion costs to maximize revenue and reduce friction for guests and internal sales teams.
We manage streamlined operations designed to control costs and minimize capital investment, driving high occupancy and margins without unnecessary risk.
Essential by Hotel Equities Portfolio Overview
Case Studies
Measurable Outcomes, Elevated Performance
Explore real-life results and increased value across regions, brands, and property types.
Above-Market Performance Gains for a Dual-Branded Property in Colorado Springs.
After assuming management post-opening, our team realigned leadership and strengthened service delivery to improve guest experience while implementing a dynamic revenue strategy.
- 48% increase in RevPAR Index.
- 54% increase in RevPAR.
- Above competitive set performance despite market contraction.
Revitalizing an Under-Performing Resort Town Property
Implemented leadership with clear accountability, filled guest-facing roles in a challenging market, and strengthened revenue management, allowing the owner to exit above target price.
- 20% increase in Hilton Guest Satisfaction Scores.
- 53% increase in revenue.
- 44% increase in food & beverage revenue.
Converting Branded Property to Independent, Driving Direct Bookings and Loyalty.
Refreshed branding, including new website and curated lifestyle content, and implementation of a customized tech stack to ease guest communication and increase productivity.
- The property was sold in October 2024 for 60M (571K per key).
- Increased RevPAR Index 37%.
- Improved RevPAR rank by 6 places.
- 47% increase in RevPAR.
- Ranked #1 property in the area.
Meet Your Hotel Equities Team
President, Essential Group
David Rosenberg
SVP of Sales, Essential Group
Carol Lobaito
VP of Operations, Essential Group
Clint DeLee
VP of Operations, Essential Group
Taylor Hall
VP of Operations, Essential Group
David Murphy
SVP of Operations, Essential Group
Mike Hrusovsky
VP of Sales, Essential Group
Kenneth Zahn
Let's Build Something Exceptional Together
Explore an operating partnership with Hotel Equities and see results that exceed every expectation. We’re ready when you are.
Cross-Industry Expertise
Destination Collection
Springboard Hospitality
Food & Beverage
