Frequently Asked Questions

Yes. Hotel Equities operates a division of award-winning full-service hotels and resorts. In Q2 2025, HE was recognized as a Top Performing Franchise Management Company in the Luxury & Premium Hotels category.

Yes. Hotel Equities strengthened its lifestyle expertise through its 2025 integration with Springboard Hospitality, adding 50+ boutique hotels and expanding a team of lifestyle-focused commercial and operations leaders.

Absolutely. Hotel Equities was one of Marriott’s earliest franchise partners in the 1980s and continues to be a top-performing operator of select-service brands across Marriott, Hilton, Hyatt, IHG, Choice, Wyndham, and more.

Hotel Equities manages a growing portfolio across 60+ franchise brands and 55+ states & regions, including a curated collection of independent hotels and outdoor hospitality destinations. Our scale provides meaningful efficiencies and commercial strength, while our owner-centric model ensures that every property receives personalized, high-touch support

Hotel Equities has over 35+ years of continued operation, grounded in a people-first philosophy and consistent owner partnership.

Hotel Equities is supported by a team of 11,000+ associates across its hotels and corporate offices. We invest heavily in leadership development, training, and internal mobility. Learn more about benefits and career paths at hotelequities.com/careers.

Hotel Equities is a preferred management partner across Marriott, Hilton, Hyatt, IHG, Choice, Wyndham, Best Western, and other global brand families — in addition to managing lifestyle, boutique, and independent properties.

Hotel Equities is a best-in-class hospitality operator, developer, and owner representative managing a diverse portfolio of full-service, select-service, lifestyle, resort, and outdoor hospitality destinations. We partner with hotel owners to elevate performance through operational excellence, commercial strategy, and people-first leadership.

Hotel Equities is committed to responsible, people-centered hospitality. Across our portfolio, individual properties actively invest in and support their local communities through volunteerism, charitable partnerships, and locally driven initiatives that strengthen the neighborhoods where we operate.

At the enterprise level, HE manages the HE Cares Fund, which provides financial assistance to associates facing unexpected hardship, reinforcing our belief that caring for our people is foundational to caring for our communities.

Hotel Equities also partnered with Green Key Global, the hospitality industry’s leading sustainability certification program. Through this partnership, we encourage and support our managed properties in pursuing Eco Rating Certification, helping advance energy efficiency, waste reduction, and environmentally responsible operations.

Hotel Equities manages properties across the United States, Canada, the Caribbean, and Latin America, giving owners access to deep market knowledge, regional insights, and international best practices.

Hotel Equities’ corporate headquarters is in Atlanta, GA, with regional offices in Calgary, Denver, Fargo, Honolulu, Little Rock, Los Angeles, Mexico City, and Seattle — providing high-touch local support backed by the scale of a global management platform.

Hotel Equities offers the best of both worlds: The personalized attention of a high-touch operator, and the efficiencies of a scaled, multi-brand organization. Our owner-centric approach, values-led culture, commercial strength, and people-first leadership consistently set us apart.

Yes. Hotel Equities manages 30+ outdoor hospitality destinations, including Postcard Cabins, one of the fastest-growing brands in the Marriott Bonvoy Outdoor Collection.

Yes. In May 2025, Springboard Hospitality joined Hotel Equities, merging two award-winning operating platforms and adding 50+ lifestyle hotels to the combined portfolio.

At Hotel Equites, we maximize owner returns through data-driven performance, deep brand collaboration, transparent reporting, operational excellence, and KPI-driven accountability.

 At Hotel Equites, we provide ongoing partnership through:

• Quarterly business reviews
• Transparent financial and operational reporting
• Continuous commercial optimization
• Dedicated regional and corporate support teams

Hotel Equites guides owners through every phase of brand transition, including brand selection, PIP planning, design compliance, pre-opening, and post-launch commercial ramp.

Hotel Equities blends high-touch owner support, top-tier commercial expertise, award-winning training programs, and scalable resources that consistently improve performance across markets and brand families. We deliver measurable results through a combination of culture, discipline, transparency, and alignment with ownership goals.

Visit the Contact Us page or email [email protected] or [email protected] to connect with our Development & Business Development team

Hotel Equities uses brand-approved systems, automation tools, and proprietary BI analytics to optimize revenue, streamline operations, and elevate the guest experience.

Hotel Equities offers a comprehensive suite of commercial services designed to drive top-line performance and increase market share for hotel owners and partners. These services include Revenue Management, where we use dynamic pricing, demand forecasting, distribution optimization, and performance analytics to maximize revenue and long-term asset value. We also deliver strategic Distribution Management across all relevant online and offline channels to ensure rate integrity and optimal visibility. In addition, our Sales & Marketing team develops and executes targeted plans that grow market share, maximize direct demand, and enhance brand presence in competitive markets. Together, these commercial capabilities help hotels increase RevPAR and strengthen their competitive advantage.

At Hotel Equites, we maintain quality through a combination of:

• Brand standards and quality audits
• Proprietary training programs
• Performance dashboards
• On-site operational coaching
• Cross-functional commercial oversight

Yes. Hotel Equities operates full-service restaurants, lounges, bars, grab-and-go markets, and standalone F&B concepts. In 2025, HE earned the Food & Beverage Excellence Award from Marriott International.

Yes. Hotel Equities has successfully transitioned and rebranded former Sonder properties, including The Quincy in Washington, DC.

Hotel Equities offers world-class leadership, management, and skills-based training through a robust Talent Development department focused on internal mobility and long-term career growth. Learn more at <hotelequities.com/careers/talent-development-programs.

Yes. Hotel Equities is among the first management companies to implement 100% wage transparency across all open positions.

Hotel Equities is consistently recognized as a Top Employer of Choice, with turnover well below industry averages thanks to its people-first culture, leadership pathways, and commitment to associate well-being.

Sometimes. Relocation support varies by position and location and is included in many leadership-level offers.

Yes. Many leadership and corporate roles include performance-based bonus eligibility tied to property and portfolio results.

Candidates can visit careers.hotelequities.com/jobs to view open positions, learn about benefits, and explore pathways for career growth.

Hotel Equities’ purpose is to “Deliver unrivaled value for owners, partners, guests, and team members.” This purpose is supported by the company’s Core Values — Stand Together, Stay Hungry / Stay Humble, Play to Win, Innovate Fearlessly, and Exist to Empower — along with its SERVE Service Principles, which define how the organization brings its culture to life every day. Learn more at hotelequities.com/our-company/our-team/.