Alzheimers

  • Elevate Your Expectations

    Excellence in Hospitality™

  • Elevate Your Expectations

    Excellence in Hospitality™

  • Elevate Your Expectations

    Excellence in Hospitality™

  • Elevate Your Expectations

    Excellence in Hospitality™

  • Elevate Your Expectations

    Excellence in Hospitality™

HOTEL OWNER  .  OPERATOR  .  DEVELOPER

Management  |  Financing  |  Investing  |  Acquisitions  |  Development

 Hotel Equities is a best in class owner, operator and development firm managing a portfolio of 120+ hotels throughout the US and Canada. Our portfolio consists of full service, select service, boutique, independent, and lifestyle hotels.

We offer world class hotel management training programs and collaborate with brand representatives, institutional investors, high net-worth individuals and multiple joint venture partners to build upon our current portfolio of hotels throughout the US and Canada. 

Property Portfolio
Property Portfolio

Hotel Equities proudly represents premier hotels across North America.

Meet The Team
Meet The Team

Get to know the team at Hotel Equities – the reasons for our success.

Owner Investments
Owner Investments
Case Studies
Case Studies

Interested in results? View our Case Studies

Property Management
Property Management

Discover operational excellence with our time-tested approach to hotel management.

Revenue Management
Revenue Management

Maximize revenues across all channels to obtain market share growth and drive profitability.

Human Resources
Human Resources

Join Hotel Equities and become one of our great team members.

Short Stories from Coach
Short Stories from Coach

Thoughts worth sharing from Chairman & Founder of Hotel Equities, Fred Cerrone

Recent Press Releases

August 1, 2019

Hotel Announces Opening of Adaptive Reuse Home2 Suites by Hilton in Marietta, GA

Local owners proudly deliver new Hilton product to their community

View Press Release
July 17, 2019

Hotel Equities and Horizon North Break Ground on New Fairfield by Marriott Hotel in British Columbia

Branded hotel to be part of full modular-built community in Kitimat, BC

View Press Release
July 16, 2019

Hotel Equities Tapped to Manage Four Points in Huntersville, NC

Purchase sale agreement closes on Four Points by Sheraton

View Press Release

What People are Saying About Hotel Equities

We truly value your partnership and appreciate your many contributions to our growth and success as a franchisor over the past 20 years.

Arne Sorenson, President and COO Marriott International

Hotel Equities and its Chairman & CEO, Fred Cerrone, are a strong, experienced, and honest partner to establish a relationship with.

Bill Abernathy, Chief Risk Management Officer State Bank and Trust Company – Atlanta, Georgia

Fred and the Hotel Equities team consistently displayed a magical combination of wholesome character and industry expertise. They made our hotel perform well while giving us the comfort that it was all done “the right way.” We have nothing but the highest regard for the culture of the organization and the character of the Hotel Equities team.

Larry Callahan, CEO, Pattillo Industrial Real Estate

Not very often in this industry it happens when your Room Revenues jumps up over 47% in a span of 15 odd months. Needless to say, the accomplishments were way beyond my expectations and are too many to list. I highly recommend Joe Reardon and the Hotel Equities team and I am in the planning stages of partnering with them on a multitude of future deals.

Jay Batra, President, iHospitality Group Inc.

It was as if they had a special training on exactly what to do when the unpredictable occurs. They really helped to make a terrible situation livable.

Fairfield Inn & Suites Alpharetta

It is with great pleasure that I write this email to express our sincere thanks for making our recent stay at Springhill Suites so wonderful.

SpringHill Suites Lake Charles