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Property Turn Around | Destination Collection
Yarrow Doubletree | Park City, UT
Revitalizing an Under-Performing Resort Town Property
Implemented leadership with clear accountability, filled guest-facing roles in a challenging market, and strengthened revenue management, allowing the owner to exit above target price.
Assumed management in December 2020.
Strategy
- Replaced the executive team and established clearer accountability standards.
- Filled key guest-facing roles despite a challenging labor market.
- Strengthened revenue management strategy and relaunched the hotel’s digital presence.
- Reorganized sales with dedicated on-property coverage.
- Owner successfully exited for above target price in 2025.
The Results
- 20% increase in Hilton Guest Satisfaction Scores.
- 53% increase in revenue.
- 44% increase in food & beverage revenue.
Revenue Increase
+ 53%
Customer Satisfaction Increase
+ 20%
Food & Beverage Revenue Increase
+ 44%
Measurable Outcomes, Elevated Performance
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The Wilde Resort & Spa Sedona
Converting Branded Property to Independent, Driving Direct Bookings and Loyalty.
