The Vanguard Autograph Collection Ann Arbor
Establishing and Maintaining RevPAR Premium in a Softening Market
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Property Conversion | Springboard Hospitality Lifestyle
The Wilde Resort & Spa Sedona
Converting Branded Property to Independent, Driving Direct Bookings and Loyalty.
Refreshed branding, including new website and curated lifestyle content, and implementation of a customized tech stack to ease guest communication and increase productivity.
Converted a branded hotel into an independent property, driving direct bookings and brand loyalty.
Strategy
- Aggressive paid media advertising plan pushing experience programming.
- Light property refresh.
- Quantitative revenue management including optimization of room and strategic group placement.
- Developed a new website designed for storytelling and conversion; introduced all-new curated content, lifestyle photography and video.
- Implemented customized tech stack addressing guest messaging, CRM, maintenance and preventative maintenance, and productivity.
The Results
- The property was sold in October 2024 for 60M (571K per key).
- Increased RevPAR Index 37%.
- Improved RevPAR rank by 6 places.
- 47% increase in RevPAR.
- Ranked #1 property in the area.
RevPAR Index Increase
+ 37%
RevPAR Increase
+ 47%
Ranked Property in the Area
# 1
Measurable Outcomes, Elevated Performance
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The Farnam Autograph Collection Omaha
Opening an Award-Winning Property With a Growing RevPAR Lead
