The Farnam Autograph Collection Omaha
Opening an Award-Winning Property With a Growing RevPAR Lead
Back to Case Studies
Property Launch & Management | Destination Collection
The Vanguard Autograph Collection Ann Arbor
Establishing and Maintaining RevPAR Premium in a Softening Market
Pre-opening tactics and strategic positioning, including relationship building within key local markets, which allowed property to reach far share within 5 months of opening and hold a 20%+ RevPar premium.
Managed since opening in May 2025
Strategy
- Recruited sales leaders with deep Ann Arbor expertise to sell at full speed from opening.
- Built a group base that tripled group revenue during the ramp-up.
- Cultivated U of M relationships to grow midweek university corporate and group business.
- Layered higher-rated retail transient on the group base through disciplined revenue management.
- Yielded rates over U of M football, graduation, and move-in compression dates.
- Positioned the hotel as Ann Arbor’s finest through La Serre and weekly activations.
The Results
- RevPAR +42% YoY in June 2026 while comp set RevPAR fell 16%
- 39% GOP in the T-12 to August 2026; F&B on pace for $3.3M in 2026
- Marriott Opening of the Year and the only AAA Four Diamond in Washtenaw County
RevPAR Increase
+ 42%
RevPAR Index Improvement
+ 70%
Measurable Outcomes, Elevated Performance
-
Marriott Fort Collins
Re-positioning an Underperforming Asset to Grow Occupancy and RevPAR
