Property Launch & Management | Destination Collection

The Farnam Autograph Collection Omaha

Opening an Award-Winning Property With a Growing RevPAR Lead

Leveraged a strong group bookings base and optimized business mix to maximize ADR during transient seasons, while expanding F&B services and programs to draw in new guests.

Opened 2021; results vs. 2022, first full year

Modern hotel building "THE FARNAM" presents its entrance via a canopy over revolving doors. This tall, glass-paneled structure is set amidst street-level landscaping under a clear blue sky.

Strategy

Optimized the business mix, growing group room nights 55% and transient 16%.
Expanded banquet and catering sales, growing revenue 45% since opening.
Used the stronger group base to raise transient rates in high-demand periods.
Built service leadership through focused training, supporting ADR 64% above the comp set.