The Vanguard Autograph Collection Ann Arbor
Establishing and Maintaining RevPAR Premium in a Softening Market
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Property Turn Around | Destination Collection
Marriott Fort Collins
Re-positioning an Underperforming Asset to Grow Occupancy and RevPAR
Grew mid-week and conference business while growing rate and overall occupancy through targeted relationship building with university, corporate, and professional sports teams.
Assumed management July 2022
Strategy
- Deepened CSU and corporate relationships to grow midweek and conference business.
- Cultivated coach and third-party ties to win collegiate athletics and pro hockey teams.
- Built group pace further out to create a stronger occupancy base.
- Yielded out lower-rated demand in compression periods and raised citywide block ADR yearly.
- Relaunched the restaurant in 2025 and added a team banquet menu.
- Streamlined labor, purchasing and operating costs to protect margin.
The Results
- RevPAR +15.6% vs. 2022, ahead of the comp set
- +$2M total revenue (+22%), including +$1M F&B
- 9 football teams in 2026, up from 3 in 2022
- 6 pro hockey teams in 2026, up from none in 2022
- 5 CSU conferences won from the Hilton
Total Revenue Increase
+ 22%
RevPar Increase
+ 15.6%
Measurable Outcomes, Elevated Performance
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The Farnam Autograph Collection Omaha
Opening an Award-Winning Property With a Growing RevPAR Lead
