Jul 29, 2026

Martin Larralde Shares How HE CALA Supports Hotel Owners

As Hotel Equities continues to invest in innovation through HE Labs, owners also benefit from forward-thinking solutions designed to improve operational efficiency, strengthen decision-making, and position their assets for long-term success.

In this latest thought leadership article, Martin Larralde, Vice President of Finance, Caribbean and Latin America, shares how HE CALA’s financial platform supports hotel owners across the region. From navigating complex regulatory environments to providing transparent reporting, strategic guidance and centralized resources, Larralde offers firsthand insight into how regional expertise and disciplined financial oversight help protect investments and maximize long-term asset performance.

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Making Headlines

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Hotel Equities Named Top-Performing Hotel Management Company Participating in the Dignity of Work Pledge Created by Procure Impact in Partnership with the American Hotel & Lodging Association (AHLA)
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Martin Larralde Shares How HE CALA Supports Hotel Owners

Making Headlines

Hotel Equities Named Top-Performing Hotel Management Company Participating in the Dignity of Work Pledge Created by Procure Impact in Partnership with the American Hotel & Lodging Association (AHLA)

Hotel Equities Strengthens Leadership Team for Its Next Chapter of Growth; Appoints Olya Brase Chief Financial Officer, and Adds Two Senior Commercial Leaders

Hotel Equities Named a Leading Third-Party Hotel Operator in North America by J.D. Power

Hotel Equities Named One of America’s Most Admired Workplaces for 2027 by Newsweek

Hotel Equities Celebrates Michelin Key Recognitions in Lifestyle, Luxury Portfolios

How HE Labs Is Evaluating the Next Generation of Hotel Technology

Hotel Equities Opens Kimpton Tres Ríos, the Brand’s First All-Inclusive Resort

The Wildbirch Hotel Featured on NBC’s TODAY Show