Sep 24, 2026
How HE Labs Is Evaluating the Next Generation of Hotel Technology
In an interview with LODGING, Brian Jenkins discussed his role at HE Labs and its approach to technology. He also shared his thoughts on technological trends that could shape the future of the hospitality industry.
Technology is reshaping hotel operations, but determining which solutions deliver meaningful value remains a critical challenge for hoteliers. In May, Hotel Equites appointed Brian Jenkins as the head of HE Labs, a division dedicated to innovation and incubation through the evaluation of emerging technologies, building AI-driven workflows, and developing operating models designed to boost performance. In an interview with LODGING, Jenkins discussed his role at HE Labs and its approach to technology. He also shared his thoughts on technological trends that could shape the future of the hospitality industry.
Read the full LODGING Magazine interview here
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