Dec 4, 2025

Hotel Equities Scales Outdoor Lodging’s New Frontier

Discipline, data, brand buy-in give outdoor hospitality break-out potential.

Small black getaway cabin nestled in a wooded forest landscape with mountains in the background under a soft twilight sky.

As the Outdoor Collection by Marriott Bonvoy entered the market in October 2025 as a brand-new lodging category, Postcard Cabins (formerly Getaway House) serves as one of its marquee brands, helping define the category’s foundation. According to David Rosenberg, president of the focused service division at Hotel Equities — which manages 29 Postcard Cabins destinations nationwide — the brand is establishing the operational, experiential, and financial benchmarks that demonstrate how outdoor lodging can scale with discipline and consistency…

Read the full Hotel Investment Today article here.

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