Feb 13, 2026

Hotel Equities Earns Top Honors in Marriott International’s Q4 2025 Performance Results

Recognized for outstanding guest satisfaction, operational excellence, and franchise management across North America

Exterior side angle of the AC Hotel building showing the illuminated signage on its historic stone facade above a sunlit city street at sunset.

Hotel Equities (“HE”), a best-in-class hospitality operator and developer, has once again been recognized by Marriott International for exceptional performance, earning top distinctions in the global brand’s Q4 2025 results.

Among the achievements, Hotel Equities earned the #1 Top Performing Franchise Management Company based on Intent to Recommend scores for companies operating 51+ Marriott International Select Brand hotels across the United States and Canada — a key indicator of guest loyalty and brand advocacy.

Hotel Equities was also recognized among the Top 5 Performing Franchise Management Companies in Canada for Topline Activator Scores, reflecting strong revenue performance, market leadership, and disciplined operational strategy across its Canadian portfolio.

In addition, Postcard Cabins Gilchrest Spring, Outdoor Collection by Marriott Bonvoy, ranked among the Top 10 Performing Franchised Hotels in the United States. Notably, this marks the first time a property within Marriott International’s new Outdoor Collection has earned a spot on the Top Performer list — a milestone achievement for both the brand and Hotel Equities.

“From guest satisfaction to topline performance, these results demonstrate the strength of our operating culture and our commitment to delivering consistent excellence for our owners, brand partners, and guests,” said Al Smith, Chief Operating Officer of Hotel Equities.

Marriott’s quarterly performance metrics are widely regarded as a reliable benchmark for evaluating operational effectiveness and financial performance at scale. HE’s consistent recognition across multiple categories reinforces its track record of disciplined execution across a diverse portfolio, strong topline and margin performance, and sustained value creation for its partners.

For more information about partnering with HE, visit hotelequities.com/development.

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