Dec 17, 2025
Ben Rafter Joins Not Done with Sloan Dean to Discuss The Great Hotel Reset and the Future of Independence
Ben Rafter, CEO of Hotel Equities and Springboard Hospitality, joins Not Done with Sloan Dean for a conversation on where the hotel industry is headed—and who’s best positioned to win the next cycle.
Ben Rafter, CEO, shares his unconventional journey from tech startups to hospitality leadership, including the Everest Base Camp trek that sparked his entry into hotels. Together, Sloan and Ben unpack today’s challenging ownership environment, the coming debt-driven reset, and why operators—not owners—may find the most opportunity ahead.