Hotel owner, operator, and developer Hotel Equities (HE) announces the expansion of its footprint in Arkansas through a strategic partnership with Pinnacle Hotel Group, a leading Arkansas-based hotel development and investment company. Effective May 1, the partnership brings eight operating hotels under HE’s management across Arkansas and the surrounding region, along with a growing pipeline—including the dual-branded TownePlace Suites and Fairfield Inn & Suites currently under construction in Forrest City. With a new regional office in Little Rock, HE now offers local support backed by national scale, reinforcing its commitment to the Arkansas market and laying the foundation for continued growth across the state and beyond

“With the addition of Pinnacle’s high-performing hotels and a local base of operations in Little Rock, HE is proud to officially plant our flag in Arkansas,” shares Ben Rafter, CEO of Hotel Equities. “This is a market rich with opportunity, and we’re excited to partner with developers who share our values and vision for long-term success.”

Pinnacle Hotel Group, led by Principals Chet Patel, Rocky Govind, Shawn Govind, and Nayan Nagin, is known for its successful development and operation of branded hotels across Arkansas and the South. With a robust pipeline and a strong legacy of hotel development in the region, Pinnacle sought a management partner who could bring national expertise while understanding the local market nuances.

“When entering a strategic partnership with a management partner, it was essential to align with a company that shares our values and long-term vision,” said Chet Patel, Principal of Pinnacle Hotel Group. “Hotel Equities offers the scale, resources, and experience we need to support our growing portfolio. We’re confident this partnership will deliver meaningful results for our hotels and teams, while opening the door to new opportunities across the region.”

The partnership includes the following actively HE-managed Pinnacle properties:

• Hilton Garden Inn – Little Rock/Downtown

• Holiday Inn Express & Suites – Little Rock/Downtown

• TRU by Hilton – Little Rock/Bass Pro

• Home2 Suites by Hilton – Little Rock/Midtown

• Hampton Inn & Suites – Conway

• Courtyard by Marriott – Hot Springs

• Courtyard by Marriott – Jonesboro

• AC by Marriott – Kansas City/Downtown

In the Natural State, the two companies are partnering on a Home2 Suites by Hilton under construction in Little Rock/Chenal, and a soon-to-commence Hampton Inn & Suites in Hot Springs/Downtown. Out of state, they are collaborating on future developments in Texas, including new builds in Corpus Christi and Houston, and an acquisition coming in Dallas. Together, HE and Pinnacle aim to lead the way in performance, service culture, and long-term asset value in the region.

To learn more, visit Hotel Equities and Pinnacle Hotel Group.