Owners, Operators, and Developers

Lifecycle Management means we have the expertise and capability to add value to properties within any stage of the lifecycle. This structure acts as quality assurance by providing the control necessary to produce timely results at the high standards expected while generating maximum ROI for stakeholders.

Meet Our Team Blog

Our History Speaks for Itself

Through the years, Hotel Equities has become a trusted business partner, known for our ability to build equity and generate upside potential. We have a team of loyal associates who appreciate our people-centric culture and are passionate about their work, which, in turn, helps us build strong relationships that facilitate expansion, new construction and rebranding, or re-use development. Satisfied guests frequently rave about our uncompromising service — and return for more. For all these reasons, we have received industry recognition for management and service excellence, year after year.

Mission Statement

To be an extraordinary lodging company

Vision Statement

Excellence in Hospitality™

Culture Statement

A legendary lodging company making a distinct difference in people's lives.

Value Statements

  1. Do unto others as you would have them do unto you (The Golden Rule).
  2. You never get a second chance to make a first impression.
  3. Hire an attitude and teach them the business.
  4. Inspect what you expect.
  5. The greatest leaders are the greatest servants.
  6. Wherever you are, be there.
  7. If it were my money, would I spend it?
  8. Nothing happens until somebody sells something.
  9. Guests aren't always right, but they are always guests.
  10. Having integrity is doing the right thing when no one is looking.
  11. Learn from your mistakes.
  12. All people matter to God.

In the Workplace

We Reflect the Communities We Serve

Hotel Equities is successful because our culture of teamwork thrives on collaboration. Our teams excel when all members feel they are operating in an inclusive environment that welcomes and supports differences, and encourages input from all perspectives. Our associates should expect a workplace in which the richness of their lives and experience is welcomed and valued by their team.

Come Grow With Us

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Hotel Equities' Mission Statement is "To be an Extraordinary Lodging Company"

 We will foster opportunities to promote a diverse and inclusive community to enrich the lives of all.

At Hotel Equities, we know our results are widely achieved due to our deliberate efforts toward diversity and inclusion. Simply put, associates perform at their best when they are unconditionally accepted and encouraged to grow. Hotel Equities embraces all the differences of associates and we celebrate the qualities that make us each unique. 

To continue providing our guests with award-winning hospitality and our stakeholders with results that exceed their expectations, we must embrace different cultures in an informed and nuanced manner.  Experience shows us that we best serve the interests of our stakeholders by tapping the insights, talents, and judgments of a diverse workforce.

  • National Diversity Council
  • National Black Chamber of Commerce
  • Georgia Hispanic Chamber of Commerce
  • Atlanta Gay & Lesbian Chamber of Commerce
  • National Association of Professional Women
  • 100 Black Men of Atlanta
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With fingers on the pulse of the markets, Hotel Equities' development specialists have a finely honed formula for success that enables us to act quickly and confidently on new opportunities — a differentiator our partners appreciate.

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Whether it's moving into new markets, developing trophy sites, or transforming underperforming hotels, our know-how consistently translates to maximum earning potential for partners and investors, stable career opportunities for our associates, and brand loyalty among our guests.

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We spend a lot of time and energy nurturing our business relationships. It's in our culture. With a clear grasp of market demographics, our development team matches investors and potential owners with the right properties in the right locations to ensure a consistent ROI that transcends economic cycles.

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The Three-Legged Stool

When utilizing our services, you’ll hear it over and over — what matters most to us, what we’re dedicated to, and what we are passionate about. Three key elements drive our business and we understand the need to balance our obligation to each one: Engaged Associates, World-Class Guest Service, and Solid, Dependable Financial Results for Owners and Investors.