With the addition of three focused-service Marriott and Hilton hotels, the award-winning management company expands its footprint in the Texas capital
ATLANTA, GA — Hotel Equities has partnered with Lodgic Hospitality to manage its three-hotel portfolio in Austin, Texas, consisting of the Aloft by Marriott Austin Northwest, Tru by Hilton Austin NW Arboretum, and Hilton Garden Inn Austin Central. The properties are owned by entities affiliated with Lodgic Hospitality and its investment partners. The additions expand Hotel Equities’ Austin presence to seven hotels and its Texas portfolio to 25 properties under management, with another currently under construction. This growing scale and market density enable Hotel Equities to leverage shared resources, local market intelligence, commercial expertise, and operating efficiencies to enhance performance and deliver greater long-term value to its owners.
"Austin is one of the most competitive hospitality markets in the country, and these three properties strengthen our position here," said David Rosenberg, President, Focused Service Division of Hotel Equities. “Our focused-service team brings Lodgic the same aligned, hands-on operating model for the Aloft, Tru by Hilton and Hilton Garden Inn that has consistently driven strong performance across our portfolio and in markets nationwide."
“Every market requires a tailored operating approach, and Austin presents a unique set of competitive and operating challenges,” said Amit Patel, CEO of Lodgic Hospitality. “We chose to partner with Hotel Equities across our three-hotel Austin portfolio to bring additional scale, systems and specialized resources to the day-to-day operations of these assets. Our objective is to strengthen both top-line performance and bottom-line efficiency, while allowing Lodgic to devote greater attention to asset management, capital strategy and the continued oversight of our broader hotel portfolio. We believe Hotel Equities’ Austin presence, focused-service experience and shared-services platform make them a strong partner for this next phase.”
Aloft by Marriott Austin Northwest
Situated at 14020 US 183, the property places guests minutes from family‑friendly destinations like Lakeline Mall, the HEB Center at Cedar Park, and the Austin Aquarium, with MetroRail and the Texas 45 Toll Road providing quick and easy access to explore across the city. Guests at Aloft by Marriott Austin Northwest can also enjoy W XYZ bar, Re:fuel by Aloft for grab‑and‑go dining, an indoor pool, a fitness center, and flexible meeting space for business and social events.
Tru by Hilton Austin NW Arboretum
Tru by Hilton Austin NW Arboretum sits at 11603 Jollyville Road, placing guests within quick drives of neighborhood favorites, including the shops and dining at The Arboretum and The Domain, as well as nearby attractions like Topgolf and the Austin Aquarium. Downtown Austin and the University of Texas at Austin are also close by. On property, guests can enjoy a 24‑hour fitness center and daily free hot breakfast, with pet‑friendly rooms that suit travelers looking for a comfortable base in Northwest Austin.
Hilton Garden Inn Austin Central
Hilton Garden Inn Austin Central offers on‑site dining and a bar at Garden Grille and Bar, a 24‑hour fitness center, business center, and meeting rooms, all within a 20‑minute drive to Austin‑Bergstrom International Airport. The pet‑friendly hotel also offers visitors close proximity to downtown Austin, the Texas State Capitol, and the University of Texas at Austin, sitting just near I‑35. The property captures strong corporate and leisure demand within one of the region’s most active submarkets.
Based on Q2 performance results, Hotel Equities is Marriott’s #1 top-performing franchise management company operating in the U.S. and Canada, based on Intent to Recommend (ITR) scores, a measure of guest satisfaction.
The additions reinforce HE's focused-service model, pairing an owner-aligned operating approach with the company's shared services platform in revenue management, sales and finance. As HE deepens its presence across Northwest and Central Austin, the additions reflect a model built to deliver consistent returns for owners, regardless of market or brand.
For more information about partnering with Hotel Equities, visit www.hotelequities.com/development.
