Core Capabilities

Our strength lies in the expertise of our people—industry-leading professionals who consistently drive top-line revenue growth and cultivate exceptional leadership. We strive to be the most trusted and sought-after hospitality management firm by delivering impactful results through a comprehensive suite of services designed to maximize performance, develop talent, and create long-term value for our partners.

Services

Operational Excellence

Hotel Equities brings a proprietary, time-tested, balanced scorecard approach to excellent hotel management. Our hands-on approach, systematic processes, world-class training, individual property support, and resources allow us to achieve best-in-class results. Our strategic analytics, labor, and expense processes provide us with the ability to exceed owner expectations in revenues and profitability.

Revenue Management

We maximize revenues across all channels and have the right strategies in place to obtain market share growth and drive profitability. In addition, our revenue management teams are proactive and innovative as it relates to dynamic pricing, long-range forecasting, segmentation analysis, demand generation, and proprietary optimization resources. 

Finance and Accounting

Our centralized, in-house finance team ensures transparency with strong internal controls and a state-of-the-art accounting platform that allows us to consolidate real-time financial data and confidence to know all hotels are operating cost-effectively with the highest profitability. 

Sales, Marketing, &
E-Commerce

Sales and marketing excellence, along with a focus in market share growth, is the key to our success. Each of our properties utilizes quarterly sales and marketing action plans for strategy and accountability. As a result, our hotels consistently achieve strong RevPAR market share growth by focusing on specific segments that pertain to each hotel to stay in front of the competition and optimize the strongest yield in all booking channels.

Food & Beverage

For our full-service, independent, select-service, and extended-stay brands, we use a strategic approach as it relates to food and beverage costs, CPOR (cost per occupied room), labor productivity, and overall guest satisfaction. Our proprietary procurement program provides opportunities to leverage spending and reduce CPOR across all hotels in our portfolio

Human Resources

Hotel Equities' experienced HR team plays a key role in business strategy development, implementation, staffing and organizational structure, allowing our owners and investors to have peace of mind knowing they are in compliance and protected when it matters.

Procurement

Our Procurement Team leads the companywide contract negotiating process. This program significantly benefits each of our ownership partners and their assets through developing national account pricing and vendor relationships. Using best-in-class technology and business intelligence analytics, vendor spend is tracked and monetized which creates incredible buying power and scale.

Talent Acquisition & Development

Our Talent Acquisition and Development team plays a pivotal role in ensuring proper staffing and organizational structure within our current portfolio, as well as with future partnerships and acquisitions. Recognizing the significance of having a robust pipeline of talent, we proactively seek out and attract skilled professionals who align with our company culture and values.

Development

Our Development Services team specializes in various crucial aspects, including brand selection, ground-up development, project management, franchise negotiations, and conversion expertise. With their comprehensive skill set, they are adept at guiding and executing projects from inception to completion, ensuring successful outcomes and maximizing the value of each endeavor.