The Hamilton Curio by Hilton Alpharetta GA

Looking for Hospitality Financing?

Core Value No. 1 2 3 4 5 6 7 8 9 10 11 12

Do unto others as you would have them do unto you. (The Golden Rule)
You never get a second chance to make a first impression.
Hire an attitude and teach them the business.
Inspect what you expect.
The greatest leaders are the greatest servants.
Wherever you are, be there.
If it were my money, would I spend it?
Nothing happens until somebody sells something.
Guests aren’t always right, but they are always guests.
Having integrity is doing the right thing when no one is looking.
Learn from your mistakes.
All people matter to God.



Hotel Equities and Virtua Credit offer a menu of financing options for their properties, including senior debt, mezzanine debt, and preferred equity. 

Are You Interested in Hospitality Workouts? 

We recently wrapped up our live webinar focused on Hospitality Workouts, presented by Hotel Equities and Virtua Partners. If you would like to review the presentation or were unable to attend live, you may view the webinar recording here or download the presentation here.

We are offering high-level workout analyses at no cost to hotel owners specifically looking for assistance in analyzing their current situations, potential risks, and possible solutions. Please download and complete this document and email it back to if you are interested in your no-cost analysis.

Development, Property Improvement, Stabilization

  • Acquisition Financing

  • Restructuring 

  • Permanent Financing 

  • Equity Financing

  • Refinancing

  • Bridge Financing

  • Construction Financing

  • Mezzanine Debt


SpringHill Suites by Marriott

Location: | Avondale, AZ

Construction Loan: | $15,000,000

Courtyard by Marriott

Location: | Citrus Park, FL

Permanent Loan: | $16,900,000

Hampton Inn by Hilton

Location: | Plymouth Meeting, PA

Bridge Loan: | $14,000,000

Who We Are

Hotel Equities is an Atlanta-based full-scale hotel ownership, management and development firm with a portfolio of 140 hotels and projects throughout the U.S. and Canada. Frederick W. Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. 

Virtua Credit is an affiliate of Virtua Partners, a global private equity firm based in Scottsdale, AZ. Virtua Credit focuses on arranging capital placements including acquisition, construction, and bridge loans, unsecured debt, and mezzanine financing in the commercial real estate market.Virtua Credit is led by Ethan Schelin, an industry veteran with extensive experience in complex commercial real estate transactions, including originating, structuring, and placing debt and equity capital.


Joe Reardon

Chief Development Officer, Hotel Equities

Phone: 404.357.4439