Frequently Asked Questions

Hotel Equities is a best-in-class hospitality operator, developer, and owner representative managing a diverse portfolio of full-service, select-service, lifestyle, resort, and outdoor hospitality destinations. We partner with hotel owners to elevate performance through operational excellence, commercial strategy, and people-first leadership.

Hotel Equities' corporate headquarters is in Atlanta, GA, with regional offices in Calgary, Denver, Fargo, Honolulu, Little Rock, Los Angeles, Mexico City, and Seattle — providing high-touch local support backed by the scale of a global management platform.

Hotel Equities manages properties across the United States, Canada, the Caribbean, and Latin America, giving owners access to deep market knowledge, regional insights, and international best practices.

Hotel Equities has over 35+ years of continued operation, grounded in a people-first philosophy and consistent owner partnership.

Hotel Equities manages a growing portfolio across 60+ franchise brands and 55+ states & regions, including a curated collection of independent hotels and outdoor hospitality destinations. Our scale provides meaningful efficiencies and commercial strength, while our owner-centric model ensures that every property receives personalized, high-touch support.

Hotel Equities is supported by a team of 11,000+ associates across its hotels and corporate offices. We invest heavily in leadership development, training, and internal mobility.

Learn more about benefits and career paths at hotelequities.com/careers.  

Yes. Hotel Equities operates a division of award-winning full-service hotels and resorts. In Q2 2025, HE was recognized as a Top Performing Franchise Management Company in the Luxury & Premium Hotels category.

Yes. Hotel Equities strengthened its lifestyle expertise through its 2025 integration with Springboard Hospitality, adding 50+ boutique hotels and expanding a team of lifestyle-focused commercial and operations leaders.

Absolutely. HE was one of Marriott's earliest franchise partners in the 1980s and continues to be a top-performing operator of select-service brands across Marriott, Hilton, Hyatt, IHG, Choice, Wyndham, and more.

Yes. Hotel Equities manages 30+ outdoor hospitality destinations, including Postcard Cabins, one of the fastest-growing brands in the Marriot Bonvoy Outdoor Collection

Hotel Equities offers the best of both worlds:

• The personalized attention of a high-touch operator, and

• The efficiencies of a scaled, multi-brand organization

Our owner-centric approach, values-led culture, commercial strength, and people-first leadership consistently set us apart.

At Hotel Equites, we maximize owner returns through data-driven performance, deep brand collaboration, transparent reporting, operational excellence, and KPI-driven accountability.

At Hotel Equites, we provide ongoing partnership through:

• Quarterly business reviews

• Transparent financial and operational reporting

• Continuous commercial optimization

• Dedicated regional and corporate support teams

Hotel Equites guides owners through every phase of brand transition, including brand selection, PIP planning, design compliance, pre-opening, and post-launch commercial ramp

Hotel Equities blends high-touch owner support, top-tier commercial expertise, award-winning training programs, and scalable resources that consistently improve performance across markets and brand families. We deliver measurable results through a combination of culture, discipline, transparency, and alignment with ownership goals.

Hotel Equities uses brand-approved systems, automation tools, and proprietary BI analytics to optimize revenue, streamline operations, and elevate the guest experience.

At Hotel Equites, we maintain quality through a combination of:

• Brand standards and quality audits

• Proprietary training programs

• Performance dashboards

• On-site operational coaching

• Cross-functional commercial oversight

Yes. Hotel Equities operates full-service restaurants, lounges, bars, grab-and-go markets, and standalone F&B concepts. In 2025, HE earned the Food & Beverage Excellence Award from Marriott International.

Hotel Equities offers world-class leadership, management, and skills-based training through a robust Talent Development department focused on internal mobility and long-term career growth. Learn more at hotelequities.com/talent-development

Yes. Hotel Equities is among the first management companies to implement 100% wage transparency across all open positions.

Hotel Equities is consistently recognized as a Top Employer of Choice, with turnover well below industry averages thanks to its people-first culture, leadership pathways, and commitment to associate well-being.

Sometimes. Relocation support varies by position and location and is included in many leadership-level offers.

Yes. Many leadership and corporate roles include performance-based bonus eligibility tied to property and portfolio results.