HE CARES

Turning Global Scale Into Local Impact

At Hotel Equities, hospitality extends beyond the walls of our hotels. HE CARES is our company-wide social impact program, bringing team members and properties together to strengthen the communities where we live, work, and serve.

One portfolio. Hundreds of communities. Thousands of team members empowered to make positive change.

Runners participate in a race for charity

Core Impact Pillars

By partnering with nationally-recognized 501C3 charities like Feeding America, Boys and Girls Clubs, and Tunnels to Towers, alongside regionally-focused organizations, HE CARES focuses our collective impact across the U.S., Canada, the Caribbean and Latin America around three core pillars:

  • Food & Home Insecurity

    • Action Against Hunger
    • Feeding America
    • Meals On Wheels
    • No Kid Hungry
    • Save The Children
    Fresh vegetables laid out on a table

  • Education & Youth

    • Big Brothers Big Sisters
    • Boys & Girls Clubs
    • Children’s Charities
    • Cure Childhood Cancer
    • School To Work (Marriott)
    A group of hands stacked together in a huddle

  • Military & First Responders

    • First Responder’s Programs
    • Fisher House Foundation
    • Operation Homefront
    • Tunnels To Towers
    • Wounded Warriors
    A firefighter in turnout gear beside a fire engine, seen from above

How We Help

We recognize that the needs of each community look different from one region to another, so we intentionally created a multi-level framework of giving. Corporate scale helps provide collective impact, regional nonprofit partnerships make the program relevant across HE’s growing international footprint, and property-level flexibility empowers team members to serve the communities where they live and work.

Hotel bed with a Green Key Global card on the linen
Front desk associate handing a key card to a guest
Two people playing tennis on a clay court under palms
Runners crossing a START banner at a community fun run

Giving extends beyond financial contributions: our teams participate in a huge range of impact efforts including volunteering, mentoring and career days, disaster-relief efforts, veteran support, hardship relief, fundraising and donation drives, and community appreciation and volunteer events.

This isn’t simply a corporate charitable-giving program. It’s a team member and property-powered social impact platform.

Guided By Our Communities

Local flexibility is built into the program, connecting regional nonprofit partners and culturally relevant opportunities for engagement, and allowing the passion of each property’s team members to guide their efforts. Property-level activities can span education, environmental stewardship, mental health, community health, volunteerism and other locally meaningful causes.

Aerial view of a mountain lodge among pines with valleys and peaks beyond

Our Corporate Commitments

Hotel Equities has committed a portion of annual proceeds to support our three core impact pillars, supplemented by additional fundraising goals and support for property-level initiatives. We also operate on a year-round program of giving that connects monthly themes to relevant community and cultural observances.

  • Team Member Assistance Program

    Part of HE CARES is a team member assistance program, funded through voluntary team member and partner contributions. It provides confidential financial assistance to team member facing unexpected hardships from extraordinary life circumstances.

    Cooks working in an open restaurant kitchen behind a dining room with set tables

  • Procure Impact Partnership

    In collaboration with Procure Impact, a B2B marketplace that connects corporations with vendors who create jobs for underserved communities in the United States, enabling us to source high-quality products and empower individuals facing barriers to employment.

    White café shelving stocked with jars, cups and coffee

  • HR & Dignity of Work Pledge

    Hotel Equities, in partnership with the American Hotel & Lodging Association (AHLA), joined the Dignity of Work Pledge, committing to dedicate over 100,000 hours of work to support overlooked and underserved populations.

    Three bartenders leaning on a bar in front of a backlit spirits wall

Partner With Us

Let’s Talk

For more information about hotel development, investment opportunities, public relations, or current career openings, do not hesitate to contact us. We’re ready when you are.

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