Core Values + Culture

Mission Statement

To be an extraordinary lodging company

Vision Statement

Excellence in Hospitality™

Culture Statement

A legendary lodging company making a distinct difference in people's lives.

Value Statements

  1. Do unto others as you would have them do unto you (The Golden Rule).
  2. You never get a second chance to make a first impression.
  3. Hire an attitude and teach them the business.
  4. Inspect what you expect.
  5. The greatest leaders are the greatest servants.
  6. Wherever you are, be there.
  7. If it were my money, would I spend it?
  8. Nothing happens until somebody sells something.
  9. Guests aren't always right, but they are always guests.
  10. Having integrity is doing the right thing when no one is looking.
  11. Learn from your mistakes.
  12. All people matter to God.

In the Workplace

We Reflect the Communities We Serve

At Hotel Equities, our culture is built upon two fundamental values: The Golden Rule and the belief that All people matter to God. These core principles guide our actions and interactions, shaping the way we conduct business and treat one another.

By embracing The Golden Rule, we foster an environment where empathy, respect, and fairness are at the forefront of everything we do. We understand that by treating others the way we would like to be treated, we create a positive and inclusive atmosphere that promotes collaboration, trust, and mutual growth.

All people matter to God. This value emphasizes the inherent worth and dignity of every individual, regardless of their background, position, or role within the organization. At Hotel Equities, we recognize and appreciate the unique contributions and perspectives that each person brings to the table. We strive to create an environment that values diversity, inclusivity, and equal opportunity for all, ensuring that everyone feels valued, heard, and empowered to reach their full potential.

Come Grow With Us


Affinity Networks

We will foster opportunities to promote a diverse and inclusive community to enrich the lives of all.

At Hotel Equities, we know our results are widely achieved due to our deliberate efforts toward diversity and inclusion. Simply put, associates perform at their best when they are unconditionally accepted and encouraged to grow. Hotel Equities embraces all the differences of associates and we celebrate the qualities that make us each unique. 

To continue providing our guests with award-winning hospitality and our stakeholders with results that exceed their expectations, we must embrace different cultures in an informed and nuanced manner.  Experience shows us that we best serve the interests of our stakeholders by tapping the insights, talents, and judgments of a diverse workforce.

  • National Diversity Council
  • National Black Chamber of Commerce
  • Georgia Hispanic Chamber of Commerce
  • Atlanta Gay & Lesbian Chamber of Commerce
  • National Association of Professional Women