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Hotel Equities New CEO Charts Path

June 04, 2025
Ben Rafter

NEW YORK CITY – New Hotel Equities CEO Ben Rafter says word on the street is that management company business practices are stale. In the next breath, he said the recent merger of his old Springboard Hospitality with HE does create something different – a hotel operating company for the first time run by a tech-forward executive with a heavy focus on revenue generation now fused with an historical operating company. “If this isn’t reinventing a management company, I don’t know what is,” Rafter told Hotel Investment Today during an interview at the NYU investment conference earlier this week.

Rafter added that HE is going to get more aggressive with growth, but not growth for growth’s sake, and mostly led by organic opportunities. Read the full article here.

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