ATLANTA — [May 15, 2025] — Hotel Equities (“HE”), a best-in-class hospitality operator and developer, today announced that it has been recognized by Marriott International as the Top Performing Franchise Management Company in the United States and Canada for the first quarter of 2025. The recognition is based on leading Intent to Recommend (ITR) scores among management companies operating 51+ Marriott Select Brand (MSB) Hotels.
Hotel Equities was also named a Q1 2025 Top Performer in Top Line Activator scores in the U.S. for franchise management companies (FMCs) operating 51+ MSB Hotels.
“These recognitions are a direct result of our relentless focus on delivering exceptional guest experiences and maximizing asset performance for our ownership groups,” said Al Smith, chief operating officer of Hotel Equities. “We’re proud to be trusted by Marriott and so many valued brands and owners, and we remain committed to raising the bar in hospitality leadership.”
Marriott performance metrics are key indicators of a management company’s ability to deliver superior guest satisfaction and revenue growth. Hotel Equities’ consistent ranking at the top of these categories highlights the company’s continued success in driving revenue and optimizing performance for ownership groups.
