Hotel Equities (“HE”), a best-in-class hospitality operator and developer, today announced it has been recognized by Marriott International as a Top Performing Franchise Management Company in the United States and Canada for Premium & Luxury hotels for the second quarter of 2025. The recognition is based on leading Intent to Recommend (ITR) scores among hotel management companies operating 8+ Premium & Luxury hotels. ITR is a measure of guest satisfaction across Marriott’s portfolio.
In addition to the overall company achievement, The Farnam, Autograph Collection in Omaha, Nebraska, from Hotel Equities’ managed portfolio, earned recognition among Marriott’s Top 5 Performing Franchised Premium & Luxury Hotels.
“Our differentiator is the attention to detail that our associates deliver each and every day, and our guests notice and appreciate,” said Al Smith, chief operating officer of Hotel Equities. “I want to congratulate and express my gratitude to the leaders across our organization who set the standard in excellence and consistently prioritize guest satisfaction and comfort as the baseline of true hospitality. These recognitions reflect the passion, precision, and care our entire organization delivers on behalf of our owners and partners.”
Marriott’s performance metrics, including ITR scores, are vital indicators of a management company’s ability to deliver best-in-class guest satisfaction and financial performance. Hotel Equities’ consistent recognition across multiple categories highlights its proven success in optimizing hotel operations, elevating guest loyalty, and maximizing asset value for ownership groups.
