Excellence in Hospitality™
To be an extraordinary lodging company.
A legendary lodging company making a distinct difference in people's lives.
Why We Are Different
At Hotel Equities, we have redefined business culture and captured it in our core values. From our Atlanta-based headquarters throughout all of our hotels, these values aren’t posted on a wall and ignored. They define who we are and how we conduct ourselves with investors, guests and one another.
1. Do unto others as you would have them do unto you (The Golden Rule).
2. You never get a second chance to make a first impression.
3. Hire an attitude and teach them the business.
4. Inspect what you expect.
5. The greatest leaders are the greatest servants.
6. Wherever you are, be there.
7. If it were my money, would I spend it?
8. Nothing happens until somebody sells something.
9. Guests aren't always right, but they are always guests.
10. Having integrity is doing the right thing when no one is looking.
11. Learn from your mistakes.
12. All people matter to God.