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“Hotel Equities, Inc. and its President & CEO Fred Cerrone are a strong, experienced and honest partner to consider establishing a relationship with regarding any hotel properties that have been acquired through or by the Bank. I have known Fred personally for over 20 years and he is a man of integrity and someone that has reached the pinnacle of his profession by being named “Hotelier of the Year” in 2009.” - Bill Abernathy, Chief Risk Management Officer, State Bank and Trust Company, Atlanta, Georgia “Fred Cerrone is a consummate professional. He is outstanding at building a team of people that deliver results. When you hire a management company, you really hope they will perform as if they own the property. Fred and his people operate with that mentality. We rely on Fred’s expertise.” “Fred Cerrone helped us manage three hotels before, during, and after 9/11. Fred’s experience saw us through a very difficult period. He helped us maintain a high level of service to clients and get our revenue stream back on track. His company positioned us in the market and oversaw rehab of a 40-year-old hotel in midtown Atlanta. From new construction to rehab to marketing, Fred and his company did a marvelous job.” “Hotel Equities' management always creates a seamless transition through various problems, including 9/11.”
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