Hotel Equities offers third-party management and consulting services tailored to the specific needs of hotel owners.

Third-Party Management: Part of Your Winning Strategy

As a hotel owner, you must protect your investment and hold your management company accountable. Hotel Equities understands this key business principle. That’s why we operate a hotel as if we own it. It’s why we distribute independent guest satisfaction reports. It’s the reason our associates receive bonuses based on their attention to the three key stakeholders—owners, guests, and associates.

As an authorized Marriott, Hilton and Hyatt franchise partner, Hotel Equities focuses on quality select service and extended stay hotels. Our selective approach to third-party management considers many factors before agreeing to manage a property. We seek owners with values similar to our own. We consider location and whether the hotel ownership's commitment to key stakeholders aligns with ours. With these priorities in place, a rewarding and successful partnership is assured.

Consulting: Your Hospitality Coach

In today’s competitive lodging market, even star performers can lose their edge. Hotel Equities' Consulting gets your hotel back in the game. Our track record has garnered industry respect. As a result, hotel owners come to Hotel Equities' Consulting for:

• Sales and Marketing
• Financial Reporting, Analysis, and Summary
• Staffing Analysis
• Quality Assurance Reviews and On-Site Analysis
• Assessment, Development, and Implementation of Associate Training Programs
• Franchise Review, Selection, and Negotiation
• Development Services
• Human Resources

Successful athletes don’t train without a coach. Successful hotels don’t achieve success without proper coaching. Hotel Equities' Consulting provides the winning combination.

Results: Game Summary

• On average, Hotel Equities' hotels receive 127% of the Revenue Per Available Room (RevPar) market share. These independent study reports reflect a RevPar that is more than double the usual Marriott/Hilton rate.
• Fred Cerrone, President and CEO, has three decades of hospitality industry experience. Fred has a Certified Hotel Adminstrator (CHA) designation from the American Lodging Association.
• Hotel Equities is an authorized franchise partner for Marriott, Hilton and Hyatt hotels.
• At the Hampton Inn-Stone Mountain, Georgia, Hotel Equities increased net operating income (NOI) by 100% within two years. A major renovation was also completed during this time.
• Hotel Equities has been selected by Marriott to operate three training hotels for the following brands:  Fairfield Inn & Suites, SpringHill Suites, and TownePlace Suites.
• Hotel Equities consistently wins industry awards and recognition. (Please see the Awards page for a complete listing.)
• Hotel Equities partners with investors who share our commitment to professional excellence.
• We run every hotel as if we own it.
• “If it were my money, would I spend it?” and “Everybody sells,” are just 2 of 18 value statements on the Hotel Equities' Commitment Card. Associates review these statements every working day.
• Hotel Equities offers associates continuing education through our unique training arm, Hotel Equities' University.